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  • Team Lead (Campaign management Marketo)15 Mar

    6-10 years Gurgaon


    Position Description: As a Campaign Management an Execution Lead you will be required to have a complete working knowledge on CRM tools like Exact Target/ Marketo/ Unica etc. and will be executing upon some critical requests received from Marketers for campaign execution and email marketing. You will also be handling a team of execution specialists ranging from 5-10 FTE’s and will ensure that they deliver to the best of their abilities. You should know how a campaign lifecycle woks and should be able to develop a relationship between various UI based tools that contribute to that. You would be required to identify any process or quality gap and raise the same in the required forums. The ideal candidate will also be responsible to participate on global calls and represent the execution team. All work allocation on a daily basis to the team will be overseen by you and at the end of the day you will be expected to report on the targets achieved to the ops manager. This role would be 50% execution and 50% team management. Specific Responsibilities • Responsible for Email Deployments, Data preparation, campaign execution, Content building. • Help team on a daily basis to ensure that any technical query is being addressed appropriately. • Complete comfort with Microsoft Suite, including MS Project, PowerPoint, and Excel • Should keep an eye on the changing dynamics of business and ensure that the team is ready from a skill and capability perspective to manage the changes. • Responsible for adhering to the SLA’s of the marketing requests • Ensure effective and efficient communication with the stakeholders for requirement gathering that is needed to pull the targeted audience for a campaign. • Good Communication Skills • Prior experience in a similar domain will be an added advantage • Work with other staff members to satisfy agency clients’ database marketing needs • Work closely with other teams supporting campaign execution and ensure that all requirements of the marketing requests are clearly executed with 100% adherence to process and quality. • Flag any risks to the supervisor if needed or identified during the course of operations. • Comfortable working on other UI based tools used for creating online events etc. • Sound understanding of the Marketing Concepts and terminologies and should be familiar with various stages of campaign execution. • Willing to pursue a career in Online and Database Marketing • Should be a Graduate with expertise in IT/Computers/Marketing domain • Should be able to manage the work distribution across team efficiently • Should be able to train and coach team members on ways to optimize their work. • Should be able to document any process change and train the team on the same. • Should be able to take call on data usage based on business acumen. • Continuously work on to build new capabilities in the team where needed and identify areas of improvement. Required Skills • Quick learner and self-starter • Should poses team leader qualities • Analytical bent of mind and logical reasoning • Complete comfort with MS – Office suite • Good understanding of marketing concepts and campaign execution is needed • Should be willing to pursue a career in marketing operations • Should be flexible to work in shifts and weekends Qualifications - 6+ years of total work experience. - BCA/ MCA/ GNIIT or sound HTML/CSS skills needed. - Should know how to work on Photoshop or Dreamweaver. - English language skills required View more

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